Louisville PR firm played a key role in Covington Catholic controversy

https://www.courier-journal.com/story/news/local/2019/01/21/covington-catholic-runswitch-pr-helped-student-in-controversial-video/2638400002/

In the hours after video clips showed Covington Catholic student Nick Sandmann standing face-to-face with a Native American man during a rally in Washington, D.C., the incident went viral and drew a huge backlash against the teen and the Northern Kentucky school.

But by Sunday evening, the coverage of what happened provided a more detailed account of events, along with a statement from Sandmann that seemed to tamp down the explosion of anger against the teen — thanks in part to extended video from the rally and the involvement of Louisville public relations firm RunSwitch PR.

On Sunday night, Sandmann released a three-page statement in which Nick defended his actions and offered his version of events. Describing himself as a Christian and practicing Catholic, he wrote that the Native American man, Nathan Phillips, had approached him, not the other way around. Phillips supported that in separate interviews later in the weekend.

Asked about its role, RunSwitch released a statement saying that the firm "has been retained by the Sandmann family to offer professional counsel with what has become a national media story. We are working with the family to ensure an accurate recounting of events which occurred this past weekend.”

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