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Rush Limbaugh Still Toxic For Advertisers One Year After Fluke Attacks
Limbaugh Is So Toxic That He's Damaging All Of Talk Radio
Blog March 1, 2013 1:46 PM EST ANGELO CARUSONE
It's been one year since Rush Limbaugh's invective-filled tirade against then-Georgetown Law student Sandra Fluke. With hundreds of advertisers and millions of dollars lost, the business of right-wing radio is suffering, but Rush Limbaugh continues to act as if it were business as usual, which is why Limbaugh is still bad for business.
snip//
At a Talkers forum last year, Norm Pattiz, CEO of Courtside Entertainment, summed up the destructive effect Limbaugh has had on the entire industry, noting that a "tremendous chunk of advertising revenue was wiped out in terms of support for national talk radio programs." Pattiz added that "the movement in talk radio to some degree is moving away from conservative talk radio and into other genres."
Despite continued rebukes by advertisers, and seemingly without regard for the damage he is causing, Rush Limbaugh adds to the problem by proceeding as if it were business as usual.
Every day, Rush Limbaugh reminds advertisers why they should be wary about associating with right-wing radio by filling his airtime with the same kinds of bigotry, deceit, and chicanery that have come to define his brand.
more...
http://mediamatters.org/blog/2013/03/01/rush-limbaugh-still-toxic-for-advertisers-one-y/192865
Little Star
(17,055 posts)Snarkoleptic
(5,997 posts)I listen to this one all day long when I'm on the road.
www.chicagosprogressivetalk.com
Little Star
(17,055 posts)Historic NY
(37,449 posts)Botany
(70,489 posts)Last edited Sun Mar 3, 2013, 11:49 AM - Edit history (1)
<Dial Global, a radio syndication company, reported roughly $100 million in losses for
2012 and publicly cited Limbaugh as a significant contributing factor.> Not unless the
Koch Brothers or Exxon step in and subsidize Limbaugh he will soon be gone because
no business will stay in business if they keep losing money.
Kath1
(4,309 posts)Sandra Fluke has more courage and integrity in a fingernail than he'll ever have. His attack on her should have convinced all advertisers to pull their support. Shame on those who didn't!
BlueStreak
(8,377 posts)Advertising has always been an industry based on bullshit. The publishers / broadcasters invariably exaggerate the reach and impact of their product 1000 times over. Forever, advertisers just accepted that because they really couldn't measure anything. The Internet has started to change that. The efficacy of Internet advertising really can be measured. It isn't a trivial problem, but anybody spending millions for online advertising should be measuring the ROI precisely. And what they are finding is that advertising just isn't as effective as the publishers want you to believe.
Limbaugh can be thanked for bringing sunshine into the radio advertising game. I bet very few of his advertisers knew specifically what shows their ads would appear on or specifically targeted the Limbaugh placements. The real impact of the protests was to educate advertisers that their products were being associated with highly undesirable elements, and that the advertisers can and should take control over where their product is appearing. That is what has screwed Limbaugh and people like him.
Limbaugh has an interesting demographic. I would expect most of his listeners are low intelligence, low-education, and therefore low disposable income. That's not good for most products. But they are also extremely gullible and easily provoked to action with scare tactics, so that is perfect for products like Low-T, gold, and stuff like that.
Berlum
(7,044 posts)Rush and the other overpaid Chickenhawk Republican Propaganda Pimps -- Hannity, O'Reilly, Beck, etc. ad nauseum -- have suckered the RepubliProles for decades. But now that the Proles are figuring out, they are pissed that the 'elite' republicans have been SUCKERING THEM FOR SO LONG.
randome
(34,845 posts)Rush will be given the boot. Not soon enough but it will happen.
sadbear
(4,340 posts)If not for news and the internet, I would never know right-wing talk radio was in decline.
Eleanors38
(18,318 posts)(he is from Hungary). He said that driving through the countryside listening to radio stations was uninterrupted propaganda. He said RW radio in some areas in the U.S. was quite similar in its style.
RW radio wants that.
Eleanors38
(18,318 posts)1. Right-wing chains purchased stations, implanted RW programming and often LOST market share. They knew they would, but they wanted market share and dominance & hegemony & purity of message and audience: The networks, imo, are part of a RW culture, and they are conciously aware of their role. It ain't all about following the money trail.
2. Lush Rambaugh is in an arms race wiith spittle-flying blowers even further to the right. He has to double-down or get shoved to the side by cheaper, louder blowholes.
shcrane71
(1,721 posts)votes, then you can shape the political most of the time in larger markets and ALL THE TIME in smaller/more rural markets.
Nay
(12,051 posts)to take in ad revenue, but their main objective is to blanket the airwaves with their poison, not make money off the poison itself. It's a propaganda wing, not firstly a money-making operation.
zbdent
(35,392 posts)ask what he's doing now ...
KamaAina
(78,249 posts)ask if you've seen them in concert.
ThoughtCriminal
(14,047 posts)The ones that are looking for buyers that are gullible.
oldhippydude
(2,514 posts)there are those, who would not buy a good or service, unassociated with their trusted source....
bemildred
(90,061 posts)Octafish
(55,745 posts)Flushbo could live out his Golden Years flipping burgers, like the rest of the America he's helped create.
SHRED
(28,136 posts)Lex
(34,108 posts)reformist2
(9,841 posts)WillyT
(72,631 posts)ZRT2209
(1,357 posts)Buzz Clik
(38,437 posts)Wait for three hours. As soon as The Pig Who Learned to Speak Into a Microphone is off the air, go back to your radio and throw it in the trash.
This intervention is necessary to help you get your life back.
KittyWampus
(55,894 posts)elleng
(130,864 posts)and anxiety up as driving south. Bringing MY music along.
Sunlei
(22,651 posts)brewens
(13,573 posts)their schedule around Limbaugh. KQQQ in Pullman, WA, affectionately known as KKKQ, and another local are still going strong as far as I know. I suppose I should listen and see just what advertisers are on their.
caseymoz
(5,763 posts)Either he thinks that his act will still work, and/or he's unable to change.
It's the same act, but the mood of the country has changed.
mike_c
(36,281 posts)I don't find the liberal version any less strident and stilted than the conservative version, frankly. I tune it all out. I have enough outrage of my own, thank you. The last thing I want is someone pushing more anger.
Initech
(100,063 posts)These hate radio neanderthals should learn that they got drunk with power in 2000 and 2004, that shit ain't working now!