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Newsjock

(11,733 posts)
Thu Mar 28, 2013, 01:42 PM Mar 2013

Univision news tops TV ratings in SF Bay Area

Source: San Jose Mercury News

... "Hispanics watch television together," said Raul Rodriguez, general manager of KDTV-14, the Bay Area affiliate of the national Univision network. "You haven't been able to see that since the '50s or '60s on English-language television."

The station's cross-generational appeal -- to say nothing of the fact that Latinos soon will surpass whites as California's largest population group -- helped make KDTV's 6 p.m. broadcast to the Bay Area's highest-rated early-evening news show last year for adults between 25 and 54, beating English-language competitors such as KTVU, KGO, KNTV and KPIX.

Even as the national audience for local television news declined 6.5 percent last year, Spanish-language TV news has been holding its own and drawing younger, bilingual viewers in big metropolitan regions around the country, said Mark Jurkowitz, associate director of the Pew Research Center's Project for Excellence in Journalism.

...Top evening news shows attracting Bay Area viewers ages 25 to 54 in 2012:
1. Univision 14 KDTV: 6 p.m. local news in Spanish (29,000 viewers)
2. Univision 14 KDTV: 6:30 p.m. national news in Spanish (27,000)
3. KTSF Channel 26: 7 p.m. local news in Cantonese (23,000)
4. KTVU Channel 2: 6 p.m. local news in English (23,000)
5. NBC Nightly News: 5:30 p.m. national news in English (21,000)

Read more: http://www.mercurynews.com/census/ci_22883831/bay-area-latino-community-hears-its-voice-spanish

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