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Newsjock

(11,733 posts)
Mon Jun 16, 2014, 02:06 PM Jun 2014

Nielsen ratings scandal widens; Univision executive implicated

Source: Los Angeles Times

Nielsen has widened its investigation into a ratings scandal in Los Angeles and uncovered evidence that a Univision Communications radio executive allegedly has been manipulating the ratings.

On Monday, the measurement giant confirmed that the Los Angeles ratings scandal was larger than the company first thought. Last week, Nielsen sought to downplay the incident by saying there was only one problematic household in Nielsen's audience pool in Los Angeles.

... Nielsen discovered that an executive with Spanish-language media giant Univision Communications had access to Nielsen measurement devices called portable people meters.

... The disclosures rocked Los Angeles' radio community because the ratings manipulation apparently dates back at least a year. That means that Nielsen ratings might have been compromised for some time, disadvantaging radio stations that competed against Univision. Stations use the Nielsen ratings to set their advertising rates. Radio executives previously expressed surprise with the ratings released for April because the Univision station leapfrogged over four other stations to become the top-rated station in the key morning drive-time hours.

Read more: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-nielsen-ratings-scandal-univision-executive-fired-20140616-story.html

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Nielsen ratings scandal widens; Univision executive implicated (Original Post) Newsjock Jun 2014 OP
right-wing radio isnt happy that rush is so low in the ratings leftyohiolib Jun 2014 #1
I hate people who play dirty. Baitball Blogger Jun 2014 #2
 

leftyohiolib

(5,917 posts)
1. right-wing radio isnt happy that rush is so low in the ratings
Mon Jun 16, 2014, 03:46 PM
Jun 2014

cant read the story link just gives blank lat page

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