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cal04

(41,505 posts)
Mon Jun 16, 2014, 09:51 PM Jun 2014

Ben & Jerry's Renames Flavor As Part Of GMO Battle.

Last edited Mon Jun 16, 2014, 10:50 PM - Edit history (2)

Iconic Vermont ice cream maker Ben & Jerry's announced a name change for a popular flavor Monday to help raise money to defend a new state law that requires the labeling of foods containing genetically modified organisms.

Gov. Peter Shumlin and company co-founder Jerry Greenfield together promoted a legal fund set up to fight the lawsuit outside the ice cream maker's downtown Burlington store.

"We now need your help to beat the food manufacturers," the governor said.

Ben & Jerry's also renamed its fudge brownie ice cream Food Fight! Fudge Brownie for the month of July, The Burlington Free Press (http://bfpne.ws/1p9NSJu) reported.

http://www.burlingtonfreepress.com/story/news/local/2014/06/15/food-fight-fund-help-state-battle-lawsuit/10460771/

Food Fight Fund to help state battle lawsuit
http://www.burlingtonfreepress.com/story/news/local/2014/06/15/food-fight-fund-help-state-battle-lawsuit/10460771/

Shumlin, Ben & Jerry's team up in GMO fight
James Posig of Burlington was walking his dog down Church Street in Burlington on Monday afternoon when he stopped to watch a rally in front of the Ben & Jerry's scoop shop.

Ben & Jerry's co-founder Jerry Greenfield and Gov. Peter Shumlin were rallying interest in the state's Food Fight Fund in defense of its new law requiring labeling of foods containing genetically modified organisms. Food manufacturers filed a lawsuit last week challenging the law, which is slated to go into effect in July 2016.

"We now need your help to beat the food manufacturers," Shumlin said. He later said he planned to contribute to the fund but declined to say how much.

Ben & Jerry's, which is in the process of transforming all its flavors to non-genetically modified ingredients, renamed its fudge brownie ice cream Food Fight! Fudge Brownie for the month of July. The South Burlington-based ice-cream maker will contribute $1 from each purchase at the Burlington and Waterbury scoop shops to the state's Food Fight Fund, Greenfield announced.

http://www.burlingtonfreepress.com/story/news/local/2014/06/16/shumlin-greenfield-food-fight-rally/10625091/


Ben & Jerry’s cofounder Jerry Greenfield and Vermont Gov. Peter Shumlin unveil “Fight! Fudge Brownie” Monday. Sales of the new flavor will aid the fight against a lawsuit targeting the state’s new GMO law.
(Photo: PHILIP TORTORA / FREE PRESS)



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Ben & Jerry's Renames Flavor As Part Of GMO Battle. (Original Post) cal04 Jun 2014 OP
Everything helps, and it certainly can't hurt, if it gets people talking more. nt Mnemosyne Jun 2014 #1
Love those guys! Food Fight is it! mahalo cal Cha Jun 2014 #2
Ben and Jerry's is the only commercial roody Jun 2014 #3
Kick, very cool! Agschmid Jun 2014 #4
K&R ReRe Jun 2014 #5
Kicked and recommended. Uncle Joe Jun 2014 #6
Excellent, I love those guys, even if I don't really love ice cream. This is an excellent way to sabrina 1 Jun 2014 #7
Oooh I will take a carton. Egnever Jun 2014 #8

roody

(10,849 posts)
3. Ben and Jerry's is the only commercial
Tue Jun 17, 2014, 12:23 AM
Jun 2014

ice cream worth eating. But I always buy New York Super Fudge Chunk or vanilla, or Coffee Coffee Buzz Buzz.

sabrina 1

(62,325 posts)
7. Excellent, I love those guys, even if I don't really love ice cream. This is an excellent way to
Tue Jun 17, 2014, 12:53 AM
Jun 2014

raise awareness of an issue that badly needs to be addressed.

It's totally outrageous that the American people are denied the right to know what is in the food they are buying.

Good for Ben and Jerry!

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