I found the same exact plan-b pill, by the same company, selling for two different prices...

Both contained 1.5 mg of Levonorgestrel. Both were manufactured by Gedeon Richter. So, in essence, both were the same.

The only difference was that one had a price 10 dollars higher than the other. I assume this has two benefits for the pharmaceutical company. The first is many will spend the extra 10 dollars not wanting to risk using an inferior product. The second is it allows the company to claim they offer multiple "affordable" plan-b options despite both being exactly the same product. It also may allow for a monopolization under the pretense of consumer choice.

This was at one of the largest drug store chains in the United States. Do not fall for the scam.