a more detailed read later....


http://www.scribd.com/mobile/doc/230248014?width=800

I'll bet the little shit threw a massive tantrum.

How much of their profit comes from merchandise sales (only a small portion of which would be lost)?

And large amounts of those millions would be flushed down the toilets and given to bootleg merchandisers who'd be able to use the Slurs imagery freely.

If the PTO's decision stands, the money people will demand the name be changed from the Washington Slurs.

They are by some measures the most profitable sports franchise in the world. "Millions" is relative.

I don't know how large a hit it would be... most such pirate sales would take place outside of the most common channels (the NFL wouldn't allow a store to sell NFL merchandise if they also sell knock-off).

I'd guess there will still be a rather strong market among Washington fans (and random collectors of such things) for the "vintage" stuff.

And sell them to FSU fans.

Funny thins is the Redskins had a spear on their helmets in the 60's. Lombardi changed it to the R and Allen changed it to the current image.

Its very effective advertising for them. Washington could do similar.

Saw this on Twitter frome a retweet by Markos Moulitsas:

nightmare that would be.

Presumably, whoever they sue would be someone else using the same name.

Nothing came of it due to appeal.

The only chance is if the NFL doesn't back Washington on appeal.

Just the trademark.

The team will almost certainly appeal the case, and it will be able to keep its trademark protection during appeal. Losing the trademark would not force the team to change its name, but it would allow anyone who wanted to use “Redskins” on merchandise or through other means to do so, which could cost the team — and, because of the NFL’s revenue-sharing model, other NFL teams — “every imaginable loss you can think of,” as the team’s lawyers argued in the original case. For that reason, the trademark has long been thought of by opponents of the team’s name as the easiest avenue to changing it.

read more: http://thinkprogress.org/sports/2014/06/18/3450333/in-landmark-decision-us-patent-office-cancels-trademark-for-redskins-football-team/

If they lose the appeal, then they suddenly have a change of heart and re-evaluate their position. When, in fact, it will be the almighty dollar that changes things.

I assume it was done to put pressure on them...no trademark, no exclusive merchandise.

If they lose their appeal, other assholes will be able to cash in on the name too. Then, things will change.

Money talks louder than ethics.

You're right...once they start losing money, then they'll change.

Most fans of that team already call them that anyways.

Why is it so complicated?

selling the new merchandise to all the fans will be huge
every fan will have to have the new stuff
the retro stuff will also sell but everybody and their brother will be putting it out cheap

Drones!

how can they prosecute a counterfeit Redskins merchandise seller for breaking the law ... when they now won't be infringing any trademarks???

There will now be no end to TRULY offensive applications of the image and name to all manner of merchandise.

If they change the name, fans will show up at the game in bootleg merchandise.

The possibilities are limitless.