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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsSponsorship of gay pride parades on the rise
http://apnews.excite.com/article/20140627/us--gay_pride_parades-sponsorship-ab55a643ec.html
In this June 8, 2014, photo, workers carry an eBay banner during the gay pride parade, in Salt Lake City. Corporations have increased visibility this summer at gay pride parades around the country as same-sex marriage bans fall in the courts and polls show greater public acceptance of gay marriage. (AP Photo/Rick Bowmer)
By BRADY McCOMBS
SALT LAKE CITY (AP) In between muscular men in speedos gyrating to thumping dance music and drag queens decked out in formal gowns, Salt Lake City's gay pride parade also featured a few, more conventional participants: Some of America's most well-known companies.
From Starbucks to eBay to Macy's, the increasing visibility of corporations at the parade in Utah and at others across the country in recent years comes as same-sex marriage bans fall in the courts and polls show greater public acceptance of gay marriage.
In that climate, companies are finding that the benefits of sponsorship outweigh the risks of staying away, giving them a chance to make a statement in support of diversity and use it to help recruit and retain top talent who want to work for a business that supports LGBT rights.
"We understand there are people who might have different points of view on that," said spokesman Michael Palese at Chrysler, which has been a sponsor of the Motor City Pride Festival and Parade in Detroit, Michigan, for years and became a primary backer this spring.
FULL story at link.
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Sponsorship of gay pride parades on the rise (Original Post)
Omaha Steve
Jun 2014
OP
sheshe2
(83,654 posts)1. Diversity!
Skittles
(153,111 posts)2. excellent
Agschmid
(28,749 posts)3. Also...
Lesbian, gay, bisexual and transgender people are better at managing their money than the average American, new research shows.
They earn more, save more, have less debt and are better prepared for retirement, according to a Prudential survey of more than 1,000 LGBT respondents.
Respondents not only reported significantly higher annual incomes -- $61,500 compared with the national median of $50,054 -- but they also carried about $4,000 less in debt than the average American and had $6,000 more in household savings. They were even slightly more likely to have jobs in the first place, with an unemployment rate of 7% versus the national rate of 7.9%, Prudential found.
A combination of factors play into this, said Michele Meyer-Shipp, chief diversity officer at Prudential. To start, LGBT individuals are generally well-educated, with more than half of respondents receiving at least a bachelor's degree, and tend to live in higher-income areas, she said.
"It flows down -- you have a higher level of education, access to higher paying jobs in areas where there are good salaries, and more disposable income to allocate to things like saving and retirement," Meyer-Shipp said.
They earn more, save more, have less debt and are better prepared for retirement, according to a Prudential survey of more than 1,000 LGBT respondents.
Respondents not only reported significantly higher annual incomes -- $61,500 compared with the national median of $50,054 -- but they also carried about $4,000 less in debt than the average American and had $6,000 more in household savings. They were even slightly more likely to have jobs in the first place, with an unemployment rate of 7% versus the national rate of 7.9%, Prudential found.
A combination of factors play into this, said Michele Meyer-Shipp, chief diversity officer at Prudential. To start, LGBT individuals are generally well-educated, with more than half of respondents receiving at least a bachelor's degree, and tend to live in higher-income areas, she said.
"It flows down -- you have a higher level of education, access to higher paying jobs in areas where there are good salaries, and more disposable income to allocate to things like saving and retirement," Meyer-Shipp said.
http://money.cnn.com/2012/12/06/pf/gay-money/
Can't hurt their marketing bottom line.
DemocraticWing
(1,290 posts)4. Corporatism comes to the LGBT community
This is how gay Republicans are born