A vendor selling guns at an arms show in Bloomsburg, Pa. on Saturday under the business name In Case of Emergency Enterprises shot a woman in the leg accidentally when demonstrating a concealed-carry wallet holster. To reiterate: his business is called In Case of Emergency Enterprises.

Geoffrey Hawk was shilling for his company at the Eagle Arms Gun Show when the incident happened. Hawk told police that it was possible that someone loaded the gun when he was busy as he thought the gun was unloaded during the demonstration. He said he had done the same demonstration twenty times without the gun firing.