Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

applegrove

(118,025 posts)
Mon Dec 8, 2014, 11:43 PM Dec 2014

"Inside the Koch data mine"

Inside the Koch data mine

By Mike Allen and Kenneth P. Vogel at politico.com

http://www.politico.com/story/2014/12/koch-brothers-rnc-113359.html

"SNIP...................

The Koch brothers and their allies are pumping tens of millions of dollars into a data company that’s developing detailed, state-of-the-art profiles of 250 million Americans, giving the brothers’ political operation all the earmarks of a national party.

......

The least-known vehicle for the Kochs is a for-profit company known as i360, started by a former adviser to John McCain’s presidential campaign after McCain lost to Barack Obama in 2008. Subsequently, it merged with a Koch-funded data nonprofit. The Koch-affiliated Freedom Partners, formed in late 2011, eventually became an investor, officials confirmed to POLITICO.

Spending more than $50 million in cash over the past four years, i360 links voter information with consumer data purchased from credit bureaus and other vendors. Information from social networks is blended in, along with any interaction the voter may have had with affiliated campaigns and advocacy groups. Then come estimated income, recent addresses, how often a person has voted, and even the brand of car they drive. Another i360 service slices and dices information about TV viewing to help campaigns target ads more precisely and cost efficiently.

GOP campaigns can get less-expensive data through the RNC, but happily pay i360 for its superior profiles. Midterm clients included several of the GOP’s marquee Senate and gubernatorial victors, including Sens.-elect Tom Cotton of Arkansas and Joni Ernst of Iowa, and Gov.-elect Larry Hogan in Maryland.




.....................SNIP"
1 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
"Inside the Koch data mine" (Original Post) applegrove Dec 2014 OP
+1 freshwest Dec 2014 #1
Latest Discussions»General Discussion»"Inside the Koch dat...