This ‘Brutally Refreshing’ Sprite Ad Is Actually Brutally Sexist

Yet another ad campaign has used the exhausted concept of demeaning women to try to sell a product.

This time it’s Sprite, whose “brutally refreshing” campaign fell totally flat thanks to its blatant sexist undertones. The ad was featured on Irish website JOE.ie. before it was pulled earlier this week, and features such sentiments as “She’s seen more ceilings...than Michaelangelo,” “You’re not popular, you’re easy,” and “A 2 at 10 is a 10 at 2!”


Charming.


Backlash to the ad was swift, with many people calling the company out for its tone-deaf campaign.


Eris ?@ErisLovesMovies


For God's SAKE. This is disgraceful. @Sprite should be ashamed of themselves and this sexist ad campaign. https://twitter.com/louisemcsharry/status/760458743079374852 …

10:15 AM - 2 Aug 2016


shaun brilldream ?@shaunbrilldream


Ad man-So what market are you aiming for?
Sprite-Total arseholes
Ad man-I've got just the thing #BrutallyRefreshing

8:28 AM - 3 Aug 2016


Tommy Smith ?@tommyxcore


Sprite: "We'd like to aim our product at a misogynistic audience."

Marketer: "Say no more."#BrutallyRefreshing

9:06 AM - 3 Aug 2016

snip//

According to the BBC, Coca-Cola issued a statement apologizing for the attempted “edgy but humorous” campaign as well as promising to remove it completely:

More: http://www.huffingtonpost.com/entry/this-brutally-refreshing-sprite-ad-is-actually-brutally-sexist_us_57a492a2e4b056bad2152cb3?section=us_women