Democrats are running as unabashed progressives to keep the White House and retake the Senate. But when it comes to expanding their thin ranks of governors, they’re touting something else entirely: support for gun rights, fiscal conservatism, homespun rural values — even suing the Obama administration and criticizing Hillary Clinton.

“I cannot be a supporter of Hillary Clinton,” said Jim Justice, the coal billionaire-turned Democratic candidate for governor of West Virginia, in a radio interview Monday morning. Justice’s reasoning comes straight from Senate Majority Leader Mitch McConnell’s Republican songbook: “The reason I can’t be is her position on coal is diametrically, completely wrong in many, many different ways.”

Just one Democratic Senate hopeful is making a notably conservative pitch this year: Evan Bayh, Gregg’s ticket-mate in Indiana, who is touting his work on welfare reform and specifically branding himself as a “fiscal conservative.”