The Sinister Undertones Of Samsung’s National Anthems Advert

The Sinister Undertones Of Samsung’s National Anthems Advert

 08/22/2016 07:39 am ET | Updated Aug 22, 2016



A global advertising buy worth millions of dollars has spread across screens from Brazil to Guatemala, Indonesia to South Korea.

Combining the world’s anthems into one song for the Rio Olympics, Samsung has unwittingly shown their true corporate colours.

From global athletes, sporting heroes, weekend athletes and schoolchildren, each line of a national anthem weaves seamlessly together to create a song of global unity.

Behind this feel-good advert is a sinister message of the power of companies over governments, the power of corporations over nations.

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