The images are both on the .. masc side of fashion as far as I can tell. In fact until i looked again the initial impression (pre-glasses) was that it was the same model in both.

Or, I could just be an old batchelor and not give a flip about children's fashion 99.99% of the time ( :

I came across poorly.

I was asking for clarity on why this set of images was chosen to headline for this article.

Sexist marketing is a plague upon us all.
The text is awful!

But aren't there clearer images to make this point?

EDIT: Like those provided in post #3 by sarae

the sexist marketing at all levels (including the pink tax) is, indeed, a plague upon us all.

is that it's the shot of him sticking his tongue out instead of obediently smiling for the camera (the back story). If it had been the scholarly Einstein, no little boy would want it. He'd want a superhero or sports figure.

Little girls gravitate toward pink and frills in preschool, something that a lot of Boomer friends of mine despaired over when they had kids. They grow out of it but at the age of 3 or 4, they're nearly all little princesses. My friends were all terrified their girls would end up fluttery, helpless, passive, and decorative. Didn't happen.

What they should have done is offer a pink Einstein. That "social butterfly" is demeaning, stupid, and a bad graphic design. A block letter instead of a butterfly? Who were they kidding?

gender identification thing starting in pregnancy? I have always despised the colour pink, unless in flowers.

For one thing, it always costs a lot more than the same item in any other color.

Back in the 60s to the mid 80s, when we were buying into that "raise (gender stereotype) free children" stuff, friends would request items in any color but pink or blue. Onesies to blankets, they avoided pink and blue and many kept the Rit dye company in business getting rid of them in gifts. Even the women who exerted ironfisted control over the TV (Sesame Street yes, everything else, no) were shocked when their little girls exited toddlerhood and went for the ruffles and sparkles while the boys went for the dark colors and superhero shirts.

None of this had any bearing at all on who the kids grew up to be. It just did seem to be a hyper gender identification stage they all went through.

always black. not a lot of room for pink and frills.

but when you combine all these messages we're bombarded with day after day, it's really insidious.

Here's another recent example:
http://jezebel.com/to-old-navy-toddler-boys-are-ghostbusters-and-toddler-1785916532

To Old Navy, Toddler Boys Are Ghostbusters and Toddler Girls Are 'Ghostbusters In Training'

Boys:


Girls:

I had not seen the ghostbuster thing. absolutely disgusting.

How about "Kids". Until puberty, boys and girls bodies are pretty similar proportions. T-shirts, jeans, khakis, button downs. Why do they have to be one sex or another?

They were something like 26-24-26; basically a tube.

nobody is stopping the little girl from wearing the einstein shirt except for the adults who provide shirts to her

Just looking at the two t-shirts pictured in the OP...

Outside the context of the advertising, how is the Einstein t-shirt sexist? If it was hanging on the bargain rack at your local store, for example...

I will grant that even outside the context of the advertising, the pink t-shirt is sexist because all by itself it's clearly intended to be a "girl's" t-shirt.

=====================

Just don't buy it.

A tee shirt may offend,but it doesn't harm.

it's just a tee shirt,for heaven's sake.

If enough people are offended sales will not take place and the item will be removed from the market.

whether on t-shirts, billboards, magazines, whatever. and the fact that it is so pervasive and almost unacknowledged, or denied, is the problem.

the denial of the harm of sexism is clearly stated in the article.

The company's there to sell products.

If people--which means, really, given the age of the kids, their mothers--didn't agree with the advertising then they'd change.

It's the parents, mostly women, that you're upset with. But they're a harder target in oh so many ways.

damned merchandisers for putting that crap out there. it has to be out there before people buy it, you know.

but, keep on missing the point.