Lowe's, LG & Dove Men+Care: One of These Messages is Not Like the Other

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Christopher Brown explains in The Huffington Post what's wrong with Lowe's and LG's new commercials and what they get wrong about fathers.

As you not-doubt know by reading our blog, from writing about work and family balance to relationships, we take fatherhood seriously. It's worth noting, especially given it's Father's Day week, that as you prepare to celebrate the dad in your life, be sure you understand how culture often portrays dads.

As Brown writes about the two new commercials by Lowe's and LG, these commercials, "...show that our culture still has a long, long way to go in portraying dads as competent parents."

You can read Brown's full post here, but the Lowe's commercial called "Valspar Reserve: Video Call" is worth talking about in more detail.

Brown writes, "I've seen a lot of commercials in my nearly 15 years with NFI that have used humor to portray fathers in less than a positive light. But this Lowe's commercial is one of the worst I've seen. I don't find it humorous -- not one bit."

As you watch the video, ask yourself, is this really what we want to think of the dad in our life? Note some of Brown's concerns of this Valspar Reserve Paints commercials' portrayal of dad: