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How Apple and Beats could shake up the streaming music scene
APPLE: May 31, 2014

Apple’s decision to splash out $ 3 billion for the privilege of owning Beats Electronics has raised more than a few questions about what the deal means for streaming music services users. But you can bet that Pandora, Spotify, and other major players are asking questions of their own in the wake of the Apple-Beats deal. As in: does an Apple-backed Beats Music service threaten to dominate the streaming music scene?

Like opinions on the deal that netted Apple both a streaming service and an uber-cool line of headphones—which range from strongly supportive to wildly unimpressed—the answers to this question are decidedly mixed.

“The competition is running scared,” said Mark Mulligan, owner of MIDiA Consulting and author of the respected Music Industry Blog. “Apple’s previous entries into streaming, like iTunes Radio, have been aimed at the company’s mainstream base while ignoring the early adopters that made Apple’s music success, leaving this field open to Pandora, Spotify, and others.”

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