McInnes used to write for VDARE.com, which the Southern Poverty Law Center identifies as a "White Nationalist" "hate group," and stated in 2011 "I love me some VDARE." In one post for VDARE.com, McInnes compared a Canadian university to a "madrassa" because it wouldn't host Jared Taylor, a white nationalist who advocates for founding all-white towns.

McInnes currrently writes for Taki's Magazine, a "paleoconservative" website that publishes overtly racist articles including ones by neo-confederates. At Taki's, McInnes has referred to Asian-Americans as "slopes" and "riceballs," suggested Muslims are "stupider" and "more violent" due to inbreeding, defended blackface because some minstrel shows were "just mimicking black people" and "fun," backed the racist comments of Duck Dynasty's Phil Robertson, and argued that to yell the n-word at someone is "not racist" but "just very rude." He also owns his own website, StreetCarnage.com, where he defended Nevada rancher Cliven Bundy's racist comments because Bundy was just "wonder[ing]" if African-Americans were better off under slavery. In 2013, 18 Milling Rising gave him a "Lifetime Achievement Award in Hipster Racism," a brand of racism marked by making "ironically" racist "jokes."

He has also compared being a single mother to "child abuse," claimed that women who join the workforce are generally not doing what "they naturally want to do," and said that having short hair is like "rape."

Greg Gutfeld, co-host of The Five and host of Red Eye, is one of McInnes' biggest fans and hosts him often.