Panic-stricken landlords fearing a freeze try the impossible — convince tenants rent is too damn low

EXCLUSIVE: Panic-stricken landlords fearing a freeze try the impossible — convince tenants rent is too damn low by launching six-figure ad campaign

JENNIFER FERMINO


Panicked landlords are trying to do the impossible — convince New Yorkers that the rent is too damn low.

With the Rent Guidelines Board mulling the first freeze in city history, the Rent Stabilization Association — which represents 25,000 landlords — has launched a six-figure ad campaign called, “A rent freeze hurts everyone.”

The ad blitz began over the weekend and comes just as the guidelines board is preparing to meet Thursday for the first of five public hearings to discuss a freeze, which Mayor de Blasio called for during the campaign.

Nearly 700 ads — more than 40 a day — will air on radio and TV through June 23, the day the board votes on whether to make the one-year freeze for rent-stabilized apartment leases a reality.


Read more: http://www.nydailynews.com/new-york/exclusive-landlords-launching-ad-blitz-stop-rent-freeze-article-1.1824849#ixzz34KvGLDew