Baylor to take legal action to bar BAA from using university’s name, trademarks

WACO, TX -- Baylor University will initiate legal action against the Baylor Alumni Association in an attempt to stop the group from continuing to use the university’s name and trademarks.

In a May 19 letter to the association’s board of directors, Baylor President and Chancellor Ken Starr wrote that the university is “preparing the appropriate course” to bar the BAA from continuing to act as an official alumni organization for Baylor.

The action stems from a lengthy battle between Baylor and the BAA over the alumni group’s independent status. The relationship was further severed after the association did not approve a transition agreement last fall that would have dissolved the organization’s independent charter and allowed Baylor to assume all alumni outreach and communications.

“Over many months, we have clearly and repeatedly communicated the possibility of the exercise of the university’s legal rights in the absence of an appropriate plan of action from the association,” Starr wrote in the letter. “Because we cannot shrink from doing our duty to serve all Baylor alumni; to guard against demonstrable confusion about the university’s alumni program; and to protect the integrity of Baylor’s good name, we have determined, with great sadness, that the time has come for us to move forward.”

More at http://www.wacotrib.com/news/higher_education/baylor-to-take-legal-action-to-bar-baa-from-using/article_9323b918-2bae-5559-b5d7-5466aec173c0.html .