LGBT

theHandpuppet

(19,964 posts) Wed Jun 4, 2014, 11:05 PM Jun 2014

Stay with us! Marriott targets LGBT travelers

USA Today
Stay with us! Marriott targets LGBT travelers
Nancy Trejos, USA TODAY 9:43 a.m. EDT June 2, 2014

Marriott International is going after the Lesbian, Gay, Bisexual and Transgender community with a new social media and marketing campaign that launches today, joining a number of major hotel chains aggressively trying to lure the lucrative clientele.

#LoveTravels will feature images wrapped around five hotels in Washington, D.C., print ads in LGBT media, an online portrait gallery and other ads in various U.S. cities. The ads will feature openly gay NBA player Jason Collins, among other spokespeople. Images and videos plus personal stories will be available at LoveTravels.Marriott.com and at Marriott.com/gaytravel.

Marriott's campaign is the latest example of the hotel industry stepping up its efforts to lure LGBT travelers. While the company says it is targeting the community to make LGBT travelers feel more welcome, there's also a business incentive. According to Out Now Global, an LGBT marketing specialist group, the potential value of the LGBT travel market was set to reach $181 billion last year.

The Supreme Court's striking down of the Defense of Marriage Act and the expansion of marriage equality has sparked more businesses to publicly reach out to the community....

MORE at http://www.usatoday.com/story/travel/hotels/2014/06/02/marriott-lesbian-gay-bisexual-transgender-travel/9777605/

12 replies

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Stay with us! Marriott targets LGBT travelers (Original Post) theHandpuppet Jun 2014 OP

Waitaminnit... Isn't the Marriott crowd LDS? How does the Church feel about this? n/t TygrBright Jun 2014 #1

Goodness! I forgot all about that. theHandpuppet Jun 2014 #4

Mormons have been... TeeYiYi Jun 2014 #8

This thread needs a picture... TeeYiYi Jun 2014 #2

Isn't she lovely! theHandpuppet Jun 2014 #6

She's a knockout--at first, though, I thought, with a fast glance, that she was MADem Jun 2014 #12

The MORMON Marriott! I'm shocked! MADem Jun 2014 #3

Yeh, I guess it's agin their principles to let a principle stand in the way of a buck... n/t TygrBright Jun 2014 #7

If they do the right thing for the wrong reasons, that can still benefit humanity. MADem Jun 2014 #9

They can! TygrBright Jun 2014 #10

+++++++1! And then some! Support quality local businesses when possible! nt MADem Jun 2014 #11

Hell yes! sheshe2 Jun 2014 #5

TygrBright

(20,755 posts)

1. Waitaminnit... Isn't the Marriott crowd LDS? How does the Church feel about this? n/t

Reply to theHandpuppet (Original post)

Wed Jun 4, 2014, 11:13 PM

Jun 2014

theHandpuppet

(19,964 posts)

4. Goodness! I forgot all about that.

Reply to TygrBright (Reply #1)

Wed Jun 4, 2014, 11:15 PM

Jun 2014

Well you know how it is... money trumps all.

TeeYiYi

(8,028 posts)

8. Mormons have been...

Reply to TygrBright (Reply #1)

Wed Jun 4, 2014, 11:27 PM

Jun 2014

...marching in Utah's Pride Parade for the past few years. They'll be in Utah's Pride Parade again, this coming Sunday, in Salt Lake City.

TYY

TeeYiYi

(8,028 posts)

2. This thread needs a picture...

Reply to theHandpuppet (Original post)

Wed Jun 4, 2014, 11:13 PM

Jun 2014

TYY

theHandpuppet

(19,964 posts)

6. Isn't she lovely!

Reply to TeeYiYi (Reply #2)

Wed Jun 4, 2014, 11:16 PM

Jun 2014

And courageous to boot!

MADem

(135,425 posts)

12. She's a knockout--at first, though, I thought, with a fast glance, that she was

Reply to theHandpuppet (Reply #6)

Thu Jun 5, 2014, 02:08 PM

Jun 2014

that Sterling of the Clippers bozo's girlfriend!

And I said, well, who knew? Then when I read the text and looked carefully at the photo, I realized my mistake!

MADem

(135,425 posts)

3. The MORMON Marriott! I'm shocked!

Reply to theHandpuppet (Original post)

Wed Jun 4, 2014, 11:14 PM

Jun 2014

Of course, they're not shy when it comes to making a buck--they were among the premier sellers of porn nationwide before it became well-known that they were "in the business" as it were and they backed away from it for PR purposes (and because their revenues were declining due to the availability of porn online).

They're doing the right thing for cash-on-the-barrel reasons!

One step at a time, I suppose!

TygrBright

(20,755 posts)

7. Yeh, I guess it's agin their principles to let a principle stand in the way of a buck... n/t

Reply to MADem (Reply #3)

Wed Jun 4, 2014, 11:17 PM

Jun 2014

MADem

(135,425 posts)

9. If they do the right thing for the wrong reasons, that can still benefit humanity.

Reply to TygrBright (Reply #7)

Thu Jun 5, 2014, 05:31 AM

Jun 2014

What they are doing is normalizing behavior they used to demonize.

They're doing it to make a buck, sure, but the larger reality is that they're changing the landscape as a consequence of their greed!

I guess good things can come out of base intentions!!

TygrBright

(20,755 posts)

10. They can!

Reply to MADem (Reply #9)

Thu Jun 5, 2014, 01:51 PM

Jun 2014

I would just urge LGBT travelers to ALSO consider, and maybe consider first-- locally owned, independent motels, guest houses, and B&Bs that have consistently welcomed gay folk all along.

Sometimes they're not available where you need to be-- then, sure! Reward Marriott for getting a clue!

diffidently,
Bright

MADem

(135,425 posts)

11. +++++++1! And then some! Support quality local businesses when possible! nt

Reply to TygrBright (Reply #10)

Thu Jun 5, 2014, 02:04 PM

Jun 2014

sheshe2

(83,669 posts)

5. Hell yes!

Reply to theHandpuppet (Original post)

Wed Jun 4, 2014, 11:16 PM

Jun 2014

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