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Related: About this forumSafe In My Hands | Allstate LGBT Campaign
ALLSTATE SHORT FILM LETS LGBT CUSTOMERS KNOW THEY'RE IN GOOD HANDS
Article about the ad: http://www.fastcocreate.com/3031979/allstate-short-film-lets-lgbt-customers-know-theyre-in-good-hands
Part ad, part short film, and part music video, Allstate joins the Pride celebrations with this 90-second spot.
For most of the 20th century, most major companies opted to ignore the existence of gay customers entirely--unless they were being actively hostile to them. In more recent years, the trend in advertising has been toward the sort of lip service to Pride events that could reasonably be described as "co-opting," like a quick rainbow flag in the corner of an ad. But Allstate, when tasked with making a spot for June's Pride Month, opted to commit: the company commissioned a 90-second animated short film that's true to the spirit of the celebration.
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Safe In My Hands | Allstate LGBT Campaign (Original Post)
OKNancy
Jun 2014
OP
dickthegrouch
(3,151 posts)1. Wow
Tears in my eyes, GORGEOUS
OKNancy
(41,832 posts)2. "being visible should never leave you feeling vulnerable"
That's when I got choked up
dickthegrouch
(3,151 posts)3. Kick for the evening browsers /nt
Fearless
(18,421 posts)4. Beautiful!