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OKNancy

(41,832 posts)
Wed Jun 18, 2014, 12:59 PM Jun 2014

Safe In My Hands | Allstate LGBT Campaign




ALLSTATE SHORT FILM LETS LGBT CUSTOMERS KNOW THEY'RE IN GOOD HANDS

Article about the ad: http://www.fastcocreate.com/3031979/allstate-short-film-lets-lgbt-customers-know-theyre-in-good-hands

Part ad, part short film, and part music video, Allstate joins the Pride celebrations with this 90-second spot.

For most of the 20th century, most major companies opted to ignore the existence of gay customers entirely--unless they were being actively hostile to them. In more recent years, the trend in advertising has been toward the sort of lip service to Pride events that could reasonably be described as "co-opting," like a quick rainbow flag in the corner of an ad. But Allstate, when tasked with making a spot for June's Pride Month, opted to commit: the company commissioned a 90-second animated short film that's true to the spirit of the celebration.
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Safe In My Hands | Allstate LGBT Campaign (Original Post) OKNancy Jun 2014 OP
Wow dickthegrouch Jun 2014 #1
"being visible should never leave you feeling vulnerable" OKNancy Jun 2014 #2
Kick for the evening browsers /nt dickthegrouch Jun 2014 #3
Beautiful! Fearless Jun 2014 #4
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