World B. Changing:

But not surprising. Soccer has a bigger audience and the World Cup is more special.

The "soccer is boring" crowd isn't going to like this. Though honestly, I don't know how anybody can continue to make that claim after last night..

and doesn't dissipate for 4 years until the next World Cup, like it always does.

The USA had won their first match, so there was a buzz about the Portugal match. Also, it was played on Sunday at 6pm - when not a whole lot else was going on. Everyone I know was tuned into the game - even those that don't normally watch were interested. I'm disappointed we didn't win, but it was a hell of a show nonetheless.

Tomorrow's Germany contest will be a tougher sell, given that it's during work hours. I, for one, will be taking a 3 hour lunch break. Hopefully many others will as well.

Because of all of the people watching in groups at work and on streams.