The Rams' $5 billion stadium complex is bigger than Disneyland. It might be perfect for L.A.
INGLEWOOD, Calif. — Before off-track betting gutted the allure of Hollywood Park Racetrack and before Los Angeles’s Staples Center coaxed the Lakers and Kings away from the Forum, Inglewood was known as the City of Champions.
Today, from a window of his ninth-floor office, Mayor James T. Butts Jr. sees his city rising again after hard times and double-digit unemployment further damaged Inglewood’s psyche following the loss of its identity as a sports mecca. The future is taking shape in the concrete pillars and sloped canopy roof of a transformative new stadium that will serve as home to the Super Bowl-bound Los Angeles Rams and the Los Angeles Chargers when the world’s most expensive sports complex opens in 2020.
“The city’s brand has changed,” Butts said with a broad smile in a recent interview. “We’ve gone from being known for high crime, poverty and failing infrastructure to the next big thing.”
The development of a new stadium comes at a fortuitous time for the NFL as it seeks to reclaim a foothold in the country’s second-largest media market after a 22-year absence. That goal only will be buoyed by the emergence of the high-scoring Rams, who play the New England Patriots in the Super Bowl on Feb. 3, as one of the league’s most dynamic young teams in just the third season since their return to Los Angeles.
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