He is trying to convince that he's not so bad.

The counter ad is a trump rally in all of its fine glory, unedited. Reminds everyone what he is.

These ads will help drive those white suburban voters away, through reminding everyone who he is and what he has said.

Those two facts alone should explain in crystal clear fashion why the African American community has roundly rejected him.

We already know about Trump.

But whether it's actual sincere outreach to communities of color or cynical reaching out to suburban whites, I don't think it should go unchallenged.

The world shouldn't be subjected to the sickening sight of trump trying to shed his racist persona.

Although I will admit, with all his "what do you have to lose" and "you won't get shot with me" talk, he's doing a pretty good job himself to turn people off.

Two weeks ago, the New York Times reported that Donald Trump’s focus groups found voters frequently use two words to describe their candidate: “unqualified” and “racist.” This assessment, while encouragingly on-point, presents a serious obstacle to the Trump campaign. And so, it has set out to mitigate this liability with “a full-fledged strategy to court black and Latino voters,” reports the Washington Post.

The main difficulty Trump faces in dispelling the impression that he is a racist is that Trump is, in fact, a gigantic racist. His first appearance in the New York Times came in the context of his being caught refusing to rent apartments to African-Americans. A former Trump employee has detailed a series of private racist statements and acts — saying “laziness is a trait in blacks,” objecting to black people working for him in accounting, his staff shooing black people off the casino floor when he arrived. Trump has replied that the comments were “probably true,” but berated the person who made them as a “loser.” He has questioned the legitimacy of President Obama’s birth certificate, called him a “terrible student,” and implied he only made it into Harvard Law School due to affirmative action.



snip....
http://nymag.com/daily/intelligencer/2016/08/theres-one-flaw-in-trumps-plan-to-show-hes-not-racist.html

He's attempting to appeal to the moderates and Independents whites who may not like to support a racist.

We black folk don't need convincing; we know what he's all about.

It's pretty obvious to any rational person that Donald isn't actually trying to garner minority support. Just look at the areas where he actually campaigns in - they are pretty much white-dominated neighborhoods. He even admits being afraid to campaign in areas with visible minorities, probably because he knows he's widely despised by them. He's counting on 70% of this country's white population to vote for him in order to offset his terrible polling with non-whites.