Bernie Sanders' campaign enters 'persuasion' phase

Iowa and New Hampshire voters, prepare to hear even more from Sen. Bernie Sanders.

The underdog candidate for the Democratic presidential nomination, armed with more than $30 million, has hired a pollster and plans to begin running ads in the two states early next month.

After proving he can draw crowds in the thousands, Sanders is moving toward the “persuasion” phase of his candidacy. He’ll hold smaller events in the two early voting states, in addition to his mega-rallies, so he can take questions from undecided voters, according to Tad Devine, Sanders’ senior media strategist.

http://www.usatoday.com/story/news/politics/elections/2015/10/22/bernie-sanders-campaign-enters-persuasion-phase/74414176/