NBC Stuck to Sunny Rebroadcast of Last Year's M&M's [View All]

http://www.nytimes.com/2005/11/25/nyregion/25nbc.html?hp&ex=1132981200&en=5ada85173b38752f&ei=5094&partner=homepage

NBC did not interrupt its broadcast of the Macy's Thanksgiving Day parade yesterday to bring viewers the news that an M&M balloon had crashed into a light pole, injuring two sisters.

In fact, when the time came in the tightly scripted three-hour program for the M&Ms' appearance, NBC weaved in tape of the balloon crossing the finish line at last year's parade - even as the damaged balloon itself was being dragged from the accident scene. At 11:47 a.m., as an 11-year-old girl and her 26-year-old sister were being treated for injuries, the parade's on-air announcers - Katie Couric, Matt Lauer and Al Roker - kept up their light-hearted repartee from Herald Square, where the parade ends....

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Nothing like spinning the news to tell America everything's just fine. Didn't they do they same in the run-up to the War in Iraq? Whaddya expect from "journalists" (NBC) owned by a war contractor (GE)?

Anybody got fax numbers or the like for GE or NBC?