Subway attacked for anti-American advertising in Europe [View All]

Gordon MacMillan, Brand Republic 08:45 29-07-2004
LONDON – US sandwich chain Subway Restaurants has been accused of anti-American advertising in Europe in a new ad campaign that asks 'Why are Americans so fat?'.

Subway has been called on to stop the ad campaign, which is currently being run in Germany, where tray-liners and posters are promoting 'Super Size Me', the documentary about McDonald's fast food, by portraying an obese Statue of Liberty holding a package of fries and a hamburger with the headline "Why are Americans so fat?".

The calls for the campaign to be withdrawn are being led by conservative US government watchdog, the National Legal and Policy Center, which says that the campaign is designed to exploit anti-American sentiment.

A second US group, Frontiers of Freedom, said the campaign was fanning the flames of anti-Americanism in Europe and called it an unethical and unpatriotic way to increase market share and sell fast-food sandwiches.

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