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LAKOFF: The Cry for Democratic Moral Leadership and Effective Communication [View All]

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yurbud Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Sep-02-10 05:35 PM
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LAKOFF: The Cry for Democratic Moral Leadership and Effective Communication
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Edited on Thu Sep-02-10 05:39 PM by yurbud
I'll count the minutes until a DLCer calls him a crank or a whiner.

The Democrats problem on this issue is not that they don't know how to communicate, but rather that if they did too clearly, they would either piss off Democratic voters OR the money people they are courting on Wall Street.

A judge can't come up with a ruling that will please both a rape victim and her rapist.

The Republicans don't have this problem since their base doesn't think they are being raped when their house is foreclosed, the job outsourced, and their kid killed in Iraq, so they are free to communicate as clearly as they want.



What should be avoided, besides policy-wonk and pure-policy discourse? Again, the answer comes from Neuroscience 101. Offense not defense. Argue for your values. Frame all issues in terms of your values. Avoid their language, even in arguing against them. There is a reason that I wrote a book called, "Don't Think of an Elephant!" Don't list their arguments and argue against them using their language. It just activates their arguments in the brains of listeners.

Don't move to the right in your discourse or action. That will just strengthen the conservative moral system in the brains of swing thinkers. Frame your arguments from your moral position.

***

Winning this election will require the right policies and actions, but it will also require moral leadership with honest, morally-based messaging and a communications that will not just blog and knock on doors, but will be there in the districts with the crucial swing thinkers 24/7 day and night.

The Democrats cannot take their base for granted. Only moral leadership backed by actions and communicated effectively can excite the Obama base once more. Without that excitement, the Democrats will lose big.

http://www.truth-out.org/the-cry-democratic-moral-leadership-and-effective-communication62894
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