Reply #2: Jobs did some things right and some wrong. [View All]

In my opinion, the things he did right were making technology relevant, accessible, usable and popular to people; and producing quality products that actually worked. They should have used as a marketing slogan, "The Damn Thing Works."

What he did wrong was outsourcing manufacturing to China and then not enforcing labor standards on the subcontractor; and pricing his products way too high during his first tenure at Apple. The Mac IIfx had a list price of nearly $10,000! No wonder everyone bought PCs back then.

By his second tenure he was more realistic and the price gouging was greatly diminished. There's still a premium to pay for Macs but nothing like it was in the old days. He must have learned something about real-world economics between his two tenures at Apple.

But it was kind of too late by then. The world's richest man ended up being the guy who inflicted both MS-DOS and Windows on the world. But Jobs eventually did win the tech war when Apple became bigger than Microsoft and the "i" products were a smashing success.