Reply #25: there is no global message [View All]

Politics is local, and the best approach is to decentrallize the marketing spin message to each little area. Use a huge database to determine the demographics of the target audience, just like in corporate marketing and then tune direct messages and issues to each local little hamlet... and in public speaking for "global" issues stay on message for national concerns that unite the localities.

The search to discover a constant message that will sell in all areas is futile... don't bother.. use computers to segment broadcasting and media to each demgraphic and let them all see what they want.

Sadly, modern technology in media is sooooo effective, not using it and trying 19th century simple national messages is a sure route to fail.