Friends Mount Billboard for Mormon Bachelor [View All]

SALT LAKE CITY (AP) -- The friends and co-workers of Lance Archibald say it's time for him to get hitched. To help the process along, they've mounted a billboard campaign and created a Web site where interested women can log in and apply to be selected for a date. The billboard is located on Interstate 15 near Lindon, about 40 miles south of Salt Lake City.

"I'm Lance, Lets go out!" the billboard reads.

The Web site gives biographical information, a photo gallery and testimonials of Archibald's date-worthiness from those well-meaning friends and co-workers.

So why the concern over Archibald's marital status? As a member of The Church of Jesus Christ of Latter-day Saints, whose members typically marry in their early 20s, the 31-year-Archibald is approaching a status as the male-equivalent of an 'Old Maid.'

"It kind of came out of discussions we had, that Lance is such a good guy but not married," said Morgan Lynch, CEO of LogoWorks, where Archibald is the director of marketing. "Someone threw out the idea of getting a billboard."

The sign went up a week ago. Archibald first saw while riding shotgun with a co-worker on a lunch-run plan to cruise him past his Mount Rushmore-sized mug.

"His eyes got bigger, and he leaned forward and said, 'What in the world?' " co-worker Noelle Bates said. "I think he was shocked that we actually pulled it off."

Friends say Archibald is marriage material: He's tall, handsome, has a degree from Brigham Young University - where he played on the school's basketball team - and the Harvard business school. He's also a returned missionary for the Mormon church.
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