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Reply #22: I used to organize focus groups. Sounds like some food company is... [View All]

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Bucky

(1000+ posts) Send PM | Profile | Ignore

Thu Aug-31-06 08:36 PM
Response to Reply #11

22. I used to organize focus groups. Sounds like some food company is...

gonna try out a new product line. The questions about insurance and government regulation are often "psychographic" questions that won't show up in any of the ads that your group's input will help generate. On the other hand, we also handled lots of work for state government agencies. They often do focus groups, too, as it is a valid form of scientific measure of a market.

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