'Black Friday' gives way to 'Buy Israel Week' [View All]

Their effort may be coming on the heels of “Black Friday,” but organizers of a new nationwide campaign are hoping that consumers will hold on to some of their shopping dollars to show support for Israel.

Jewish newspapers, pro-Israel groups, Israeli companies and retailers are joining together to launch the first Buy Israel Week, which runs from Nov. 28 to Dec. 4.

Retailers are offering special offers on Israeli goods and nine Jewish metropolitan papers are publishing special supplements and a website, buyisraelweek.com, is featuring deals, coupons and contests in order to showcase the breadth of Israeli products.

“From a consumer perspective, Israel is known as a high-tech place,” said Frances Zelazny, a marketer from New York who conceived and organized the campaign. “We want to show some consumer brands, the coolness of the fashion, the food.”

http://www.jpost.com/Features/InThespotlight/Article.aspx?id=247018

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This is a good week to buy Israeli goods. I think I will go out and buy a Jericho this week. What a wonderful program that will no doubt more than offset the ill-conceived BDS (Boycott Derangement Syndome) programs that anti-Israeli groups promote.