WP,pg1: 'Mortgage Moms' May Star in Midterm Vote [View All]

'Mortgage Moms' May Star in Midterm Vote
With Wages Stagnant and Debt Growing, Democrats See an Opportunity
By Jeffrey H. Birnbaum and Chris Cillizza
Washington Post Staff Writers
Tuesday, September 5, 2006; Page A01

....At first glance, the economy's role in this year's midterm elections is a puzzle. Economic growth and unemployment are at levels that in past years would have been a clear political asset for the party in power.

But one layer down in the statistics, the answer is more clear. Flat wages and rising debt nationally have converged to leave millions of middle-class households feeling acutely vulnerable to bumps in their financial planning. The most visible of these are rising energy prices and a softening housing market.

A less obvious but powerful variable is the interest paid by people carrying credit card debt or mortgages whose monthly payments vary with interest rates. People buffeted by these trends have given rise to a new and volatile voting block....

***

Every election cycle has its own important set of undecided, or swing, voters. In 2000, it was the "soccer moms," targeted by both parties with appeals based on education and quality-of-life concerns. In 2004, it was the security moms, normally Democratic-trending women whose concerns about terrorism helped give Bush his margin of victory.

This year could mark the emergence of what might be called mortgage moms -- voters whose sense of well-being is freighted with anxiety about their families' financial squeeze. Democrats are betting that this factor is strong enough to trump security or cultural values issues....

http://www.washingtonpost.com/wp-dyn/content/article/2006/09/04/AR2006090401108.html