The state's new image brand -- "Kansas: As big as you think" -- is more expensive than once thought.
The $1.7 million advertising campaign to present a positive image of Kansas was unveiled today in simultaneous news conferences across the state.
<snip>
Lunsford, with the Commerce Department, said the agency will seek another $1.7 million in the next fiscal year to continue the campaign. She said funding for the project so far have come from lottery sales revenue that is diverted to the agency.http://www.ljworld.com/section/legislature/story/192513What do you think of this project? I have to confess that my first thought was, "They can find money for this, but have to be ordered by the state supreme court to adequately fund education?"
Ads will soon start running, glamorizing Kansas' wide open spaces and instilling pride in the state. I am still skeptical.
Printer-friendly format
Email this thread to a friend
Bookmark this thread
(1000+ posts)
Send PM |
Profile |
Ignore
