Reply #2: The psychologist agrees: [View All]

We can use this, by the way, with people who keep saying Kerry lost to the worst president ever:

"Without 9/11 we would have a different president," says Solomon. "I would even say that the Osama bin Laden tape that was released the Thursday before the election was sufficient to swing the election. It was basically a giant mortality salience induction."



Perhaps Kerry should use this in his campaign, if he chooses to run:

"People have two modes of thought," concludes Solomon. "There's the intuitive gut-level mode, which is what most of us are in most of the time. And then there's a rational analytic mode, which takes effort and attention."

The solution, then, is remarkably simple. The effects of psychological terror on political decision making can be eliminated just by asking people to think rationally. Simply reminding us to use our heads, it turns out, can be enough to make us do it.