25. I've seen it also. I shop for a 7 and 9 year old. There is tons of
stuff for after school, but they sell out of all the school stuff because there isn't enough of it. And parents usually want more than three or four outfits for school in case they cannot get the laundry done twice a week.
Retailers ply too much crap and not enough modest but attractive clothing for the school crowd.
Maybe they should divide their departments into school clothing and social clothing.
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