Red Wings sign multi-year deal with Amway as its presenting sponsor - Amway? Fucking Amway? [View All]

Red Wings sign multi-year deal with Amway as its presenting sponsor
Published: Thursday, September 01, 2011, 11:55 AM Updated: Thursday, September 01, 2011, 2:55 PM
By Ansar Khan


DETROIT -- The Detroit Red Wings have announced that Amway will be the team's presenting sponsor, the first time the franchise will have a corporate partner in this category.

It's a multi-year agreement that builds upon last year's initial partnership which featured the Amway logo being incorporated on all Red Wings practice jerseys and pucks.

"We're elated to have Amway as the first presenting sponsor in Red Wings history,'' Tom Wilson, president of Olympia Entertainment, said in press release. "The unique similarities between our two companies make this a natural alliance that will enhance all areas of our operations, including player nutrition, fan experience and our dedication to the community.''

The agreement will include substantial branding initiatives at Joe Louis Arena. Amway's Nutrilite brand was named the official vitamin and nutritional supplement of the Red Wings.

more...
http://www.mlive.com/redwings/index.ssf/2011/09/red_wings_sign_multi-year_deal.html

Don't miss the comments below the story.