U.S. toy titan Mattel (MAT) sure knows how to play. The company owns some of the most enduring brands in history, including Matchbox Cars, Pictionary, Rock 'Em Sock 'Em Robots and Polly Pocket.
Unfortunately, some Mattel toys just aren't what they used to be. Take the sad case of a middle-aged Barbie, who was given her own six-story outlet store in 2009 to help revitalize slumping global sales. The result? Well, despite some flashy features, the mammoth dollhouse was a flop, and Mattel today announced the site is being shuttered.
The world's first and only Barbie concept store debuted on Barbie's 50th birthday in 2009 and graced a huge six-story space in downtown Shanghai, China. Features of the site included a pink neon escalator, a glitzy showroom with 900 display cases for Barbies in wide variety of clothes, and even a spa and a Barbie bar for the adults.
http://money.msn.com/top-stocks/post.aspx?post=ac1bfefa-a7b6-4704-ba63-f563b910a1e5
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