In typical NYT fashion, the happy-talk, keep-spending, everything-is-going-to-be-alright bullshit is front-loaded and the bad news is reserved for the readers who persevere to the last couple paragraphs. It looks like spending is up, but it's less than the debt people are taking on, and it looks like wages aren't keeping pace either. The little bit of new spending is going to become a real burden when consumers discover they're financing it at 18-25% pa.
Oh, and notice what people are spending money on according to this article. Liquor. That's a good sign?A customer discussed computers at a Best Buy store in Williston, Vt.
By EDUARDO PORTER
Published: November 25, 2004
Jim Bernau is expecting to enjoy this Christmas a lot more than last year's. Mr. Bernau, the founder and president of Willamette Valley Vineyards of Salem, Ore., is used to seeing holiday-season sales begin in earnest right after Thanksgiving. But last weekend, people were already three deep at the counter of his winery's tasting room.
...
Business in other areas is showing promise.
Retail chain store sales rebounded from a dismal spring and summer to rise 1.3 percent in September and 0.8 percent in October. Last month, employers added 337,000 jobs, the most since March, and the help-wanted index compiled by the Conference Board, a barometer of future job demand, rose for the first time in three months.
...
Perhaps the more important question is how consumers will emerge from their holiday shopping into 2005, as rising interest rates can be expected to hinder spending by making the burden of increased debt harder to handle.
Chart: Income Gains Are Modest, but Consumers Feel Flush
With interest rates still relatively low,
debt is providing a significant boost to consumption. ...
And the appetite for credit seems unsated.
Consumer credit rose by 5.8 percent in September, according to the most recent data from the Federal Reserve, to more than $2.05 trillion.
Credit card debt and other revolving loans soared 10 percent, the fastest increase since January. In September, consumer spending grew 0.6 percent, though wage income increased only 0.4 percent.Americans' propensity to spend more than they earn
drove the personal savings rate last quarter to merely 0.4 percent of disposable income - the lowest on record....
Eventually, though, rising interest rates will bring the days of debt-powered hyper-consumption to a close. Real improvements in the number of jobs and in the level of wages will be needed to take debt's place.
http://www.nytimes.com/2004/11/25/business/25spend.html?oref=login