THE FINANCIAL PAGE
WHY GOLD?
Issue of 2004-11-29
Posted 2004-11-22
... In the speculative imagination, gold remains the best hedge against Armageddon.
It also remains a testament to the tenacity of popular delusion. What is gold, after all? Strictly speaking, it’s a commodity, like oil, steel, or lead, albeit not an especially useful one. There’s a steady but small demand for gold as an industrial product—for consumer electronics, computers, and dental work—and as jewelry, particularly in India, which now buys twenty per cent of the world’s annual gold output. And there’s a steady supply. Since 1970, world production has nearly doubled, thanks to mining companies that tear up mountainsides every year in search of it.
Yet the price of gold has little to do with these two variables. To true believers—known as “gold bugs”—the idea that gold is a commodity is rank heresy. They prefer to think of gold as the planet’s most reliable currency, a stable, ineradicable source of wealth, whose value will endure no matter what comes to pass.
{But gold's buying power has DIMINISHED since 1980}
...
{We've been conditioned by myth to think of gold as money.}
... The idea of gold as a platonic currency, universally valuable across time and space, reflects a basic distrust of markets, a fear that in a world of paper money wealth is just an illusion. For gold bugs, paper money turns us all into Wile E. Coyote—we’re running on air, and we’ll plummet once we look down and realize there’s nothing holding us up. The gold bug’s apocalyptic mentality maintains that someday the global economy will look down and the result will be chaos. Gold is the only thing that will still be valuable after the bottom drops out.
Yet gold is valuable only as long as we collectively agree that it is. It may be soft, shiny, durable, and rare, but it has no more intrinsic value than feldspar or quartz. Just because it has a long history of being used as money doesn’t mean that it has a future. In the end, our trust in gold is no different from our trust in a piece of paper with “one dollar” written on it. The value of a currency is, ultimately, what someone will give you for it—whether in food, fuel, assets, or labor. And that’s always and everywhere a subjective decision. Gold or not, we’re always just running on air. You can’t be rich unless everyone else agrees that you’re rich.Gold investors like to pride themselves on being sober realists. The irony is that buying gold is the purest form of speculation. If you invest in a company, you’re investing in machinery, technology, and people. If you buy steel, you’re investing in something that people need. But if you invest in gold you’re basically betting that someday a greater fool will come along, who thinks gold is worth more than you do. You’re buying into a collective hallucination—exactly what those dot-com investors did in the late nineties. One could say that gold is the biggest, most durable bubble in history. Someday, even this one may pop.
— James Surowiecki
http://www.newyorker.com/talk/content/?041129ta_talk_surowiecki