......The fight was over in a minute, and the convoy rushed toward the landing area. Soon two Black Hawk helicopters were swooping through canyons, carrying the evacuees to safety.
There were no casualties. That was probably because the ambushers and the convoy guards were shooting blanks. But the guns were real. The helicopters and the trucks were real. The subzero wind chill was real.
Rather than evacuating a crew of aid workers, the Army detachment was shepherding a few dozen programmers, designers and marketers who have been working on one of the Army's latest recruiting tools: a computer game called, simply enough, America's Army. Rather than the mountain passes of Afghanistan, the convoy was traversing the equally rugged terrain at this remote Army base 100 miles north of Cheyenne, which is sometimes used to train Special Forces units.
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The Army has no detailed figures on the game's success in encouraging young men and women to enlist, but a 2003 survey indicated that the game, which costs the Pentagon about $6 million a year, is more effective at delivering the Army's messages to young people than the hundreds of millions of dollars a year the Army spends on advertising, Colonel Wardynski said.
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http://nytimes.com/2005/02/17/technology/circuits/17army.html