G.M. and Ford Stuck in Neutral as Buyers Look Beyond Detroit
By DANNY HAKIM
Published: April 15, 2005
DETROIT, April 14 - In just the last few weeks, the grand plans that were supposed to carry General Motors and Ford Motor into their second centuries have crumbled.
Sales at G.M. have fallen, profits have tumbled to losses. Last week, Ford also warned of a drop in earnings. Thursday, in yet another blow, its union refused to give much ground on G.M.'s health care coverage. If that were not enough, G.M.'s stock hit a 12-year low.
The Big Two automobile giants offer plenty of explanations, from soaring health care costs to rising gas prices and creeping interest rates. But consumers and industry specialists say G.M. and Ford have swerved off course for a more basic reason: not enough people like their cars....
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Despite free loans and rebates worth several thousand dollars, G.M. and Ford are losing sales to perennial competitors like Toyota and newer rivals like Hyundai, which are more often getting the carmaking formula right: consistent quality, reliability and that intangible appeal....
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And now they are also losing their safety net. Detroit turned the S.U.V. and pickup truck into popular consumer products that propelled profits for much of the last decade. But with Asian makers now entrenched in the S.U.V. market - and setting their sights on pickups - G.M. and Ford have lost any margin for error....
http://www.nytimes.com/2005/04/15/automobiles/15auto.html?hp&ex=1113537600&en=d79815bb2446221e&ei=5094&partner=homepage