Says Who?
Food Companies Know What's Best. Just Ask Them.
By Margaret Webb Pressler
Washington Post Staff Writer
Sunday, May 22, 2005; Page F01
Cynthia Schneider of Vienna wants to buy more healthful foods for her young family, but she's confused. She doesn't know how to get more whole grains into the family's diet, how carefully to screen for different kinds of fats and why it's good to include ingredients such as Omega-3 fatty acids, selenium and lycopene in her diet.
"It's almost like there's too much information," she said, shopping with her youngest son at a Safeway store in Fairfax. "You don't know what to do until someone sits down and tells you."
And who's going to do that? Most likely, the food industry. Food manufacturers and supermarkets see the widespread confusion about nutrition in the grocery aisle as a rich marketing opportunity, and they are moving quickly to take on the roles of guide and educator. By helping consumers through the thicket of information, they believe, they can also steer shoppers to their own stores and products.
What that means is that shoppers are increasingly getting their nutritional advice from the same companies that are selling them the cereal and snacks. While food companies are being widely praised for promoting healthier foods, some nutritionists and industry experts worry about this turn of events.
"I don't know which food companies I would even consider to be highly credible sources for nutrition information," said Bob Goldin, executive vice president of Technomic Inc., a food industry consulting firm in Chicago. "They're trying to sell their products."...
http://www.washingtonpost.com/wp-dyn/content/article/2005/05/21/AR2005052101010.html