Yucca Mtn. anyone??
WASHINGTON -- A French nuclear power company's flashy new advertising campaign promoting new U.S. nuclear power plants has popped up, strangely, in Nevada.
Nevermind that the state would not likely be home to any of Areva's "cleaner, safer, more efficient" power plants of the future and all that bountiful new electricity. But Nevada could be home to the waste.
The Paris-based company Areva, which recently formed a partnership with the firm Constellation Energy with the goal of building a new generation of U.S. plants, launched the $6.5 million advertising campaign in June. National television commercials, newspaper and news magazine advertisements are scheduled to run through November.
The 30-second television commercial zips the viewer along on an animated tour of how nuclear plants work, beginning with the mining of uranium ore for the reactor core fuel rods and ending with a shiny new nuclear plant, set by a blue stream, powering the skyscrapers of a modern city.
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http://www.lasvegassun.com/sunbin/stories/lv-other/2005/oct/17/519519299.html