Fast food steps up value menus

http://news.yahoo.com/s/usatoday/20060112/bs_usatoday/fastfoodstepsupvaluemenus

Cheap eats are back.

After two years of touting better-for-you foods and premium pricier products, the $120 billion fast-food world is entering 2006 with a new message: value.


Wendy's is pushing its Super Value Menu with new ads and steeper discounts. Burger King is testing a new value menu. Even McDonald's is running more value-menu ads.


This is more than a winter response to slow sales. It's also about their customers' economic stress. "When folks have to pay more than $2 a gallon for gas, the money has to come from somewhere," says Keith Sirois, CEO of Checkers Drive-In Restaurants.


Consumers also are paying record winter heating bills, shrinking funds for treats such as trips to a restaurant - even the fast-food joint.
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about the fast food chains in America.

Does Roy Rogers chain still exist?

I havent seen any in my travels up north but there are a lot of them here in Alabama. Their food is way better than McDonalds. They have their own seasoned fries, very good might I add. They are really cheap, and about as good as Hardees or Burger King. Krystals still kick ass though.

a family meal goes to $30 in McDonalds.

Its one reason why lower income people find it harder to maintain healthy weights.

I used to eat a lot of McDonald's burgers, and still do now and then. But my college-binging days are over, and more than two of their dollar-menu burgers make me queasy.

packing an apple and taking to work? It's called 'brown bagging' and it doesn't cost very much at all.

And it's saving us dough, and I'm losing weight.
Mel

full of fatty "meat" and cheese. yum.

their crap causes disease and they know it. The corn syrup and chemical sodium is addicting. Their advertisements to children is abusive and Anti-Family.

They should be forced to put warning labels on that garbage, "this food if eaten often enough causes obesity, high blood pressure".

This is the choice.

What America needs is healthy fast food that employs people at a fair wage. Organic pitas, anyone?