US agencies have been promoting the country overseas for decades; I think the State Department has usually been responsible. But since Vietnam, it has been illegal to publish this propaganda inside the territorial US (so the American public/voters will not be influenced by it).
If I remember correctly, there has been a certain amount of controversy over the White House
Office of Global Communications. I think this is the first time the White House has gone into the overseas PR business directly.
And Shrub is the first to have put this operation fully in the hands of PR-advertising people, like
Charlotte Beers.
Poppy Bush and his minions also relied on similar tactics at times...
<snip> “I saw the Iraqi soldiers come into the hospital with guns. They took the babies out of the incubators … and left the children to die on the cold floor,” said Nayirah, a 15-year-old Kuwaiti girl to a public hearing of Congress’ Human Rights Caucus on Oct. 10, 1990. According to the Caucus, her full name was being kept confidential to protect her family in occupied Kuwait.
Her written testimony was passed out in a media kit prepared by Citizens for a Free Kuwait, a group that promoted support for military action against Iraq.
Videotaped portions of the girl’s testimony were used on the NBC Nightly News and eventually reached a total audience of 35 million, according to the Columbia Journalism Review. Prior to 1990, many Americans had never heard of Kuwait. In addition, former President Bush mentioned Nayirah’s story “six times in one month” as a reason for firm action against Iraq, according to Douglas Kellner, author of “The Persian Gulf TV War.” The U.N. Security Council allowed Citizens for a Free Kuwait to bring in several “eyewitnesses” to testify to atrocities they had witnessed in Kuwait. Two days later, the council set the Jan. 15 deadline for Iraq’s withdrawal from Kuwait.
The rest is Gulf War history.
In January 1992, Leslie Fruman of Canadian Broadcasting Corporation, and John R. MacArthur of Harper’s Magazine, revealed that Nayirah was not a hospital volunteer, as she had claimed, but rather a member of the Kuwaiti royal family and the daughter of Kuwait’s ambassador to the United States.
The girl’s coached testimony was the centerpiece of a $10.8 million campaign orchestrated by PR firm Hill & Knowlton for Citizens for a Free Kuwait, which also included organizing “National Free Kuwait Day” rallies at universities across the country, providing footage to the U.S. media, thousands of press kits, and media training workshops, according to papers filed with the Department of Justice. </snip>
Source: Spinning War
There's a chapter of "Toxic Sludge is Good for you! Lies, Damn Lies and the Public Relations Industry" (Monroe, Maine: Common Courage Press, 1995) online entitled
"The Selling of the Gulf War" which is a very interesting read. Lots of dot connections and patterns we're seeing repeated today.