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to ask the fundamental question, "why," or else they refuse to posit that any answer besides the simple, obvious, and, to me, totally inadequate one could possibly have merit. When one looks past the inadequate answers as to why the physical print media is losing readers, subscribers, and therefore, revenue, one finds that, just as it has been throughout history (pre Wal-Mart,) the key to newspaper profitability must have a strong relationship to product quality.
There are no shades of meaning to product quality. Sophisticated nuance has no place in any news organ that appeals to me. That subtlety belongs in opinion pages, classified advertisements, gossip/entertainment pages, and comic strips. The "news" part, for which the dead trees' sacrifice got its fame, is the quality product that provides the raison d'etre, the essential backbone that gets my attention and rationalizes my purchase.
In an atmosphere where the highly objective PBS news offerings are viewed as left-of-center by FOX addicted, Krugmann deprived mouth breathers, the whole idea of having to make difficult, non spoon fed choices is anathema, no doubt. That core percentage of the reading public, caring only for the pandering to and feeding of their prejudices will never represent a profitable market for non-spun, objective news and current events coverage.
I did not buy the New York Times every day, seven days a week, but the fairly regular stipend I supported them with became a mere trickle, then a dry hole, and lastly an unsubscribe order to the online copy, and, yes, I had been giving serious thought to spending a precious fifty bucks a year to have the fat belly, the sow's ear in the form of opinion pages, online. The quality product, for which I would pay a premium, is not available, consistently, here.
The amount of work and strategy to map out corrective action to stabilize and reverse the fading fortunes of "dead trees with print on them" will need to be covered in a larger, dedicated forum, but the guiding spark, for which an honest person, of stellar integrity will provide the energy for keeping those dead trees alive is so simple it can be stated on the your signature line at democratic Underground: "I don't want fair! I don't want balanced!I demand TRUTH!:shrug:
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