KR: Public service ads aim to raise awareness about global warming

Public service ads aim to raise awareness about global warming
BY SANDY BAUERS
Knight Ridder Newspapers

PHILADELPHIA - Your favorite TV show has ended. You've just seen the ads for Lipitor and light beer, and here comes another:

"Tick. Tick. Massive heat waves.

One after another, the faces of small children appear....

***

Fred Krupp, president of Environmental Defense, has teamed with the Ad Council, which has challenged social norms with public service campaigns like "Friends don't let friends drive drunk" and Nancy Reagan's "Just say no."

In a series of TV and radio spots that one publicist termed "edgy" - and that a global warming skeptic called "the ultimate triumph of propaganda over science" - the group is hoping to spawn a massive shift in social awareness that will send millions rushing to turn down their thermostats, inflate their car tires and recycle their plastic....

http://www.kansascity.com/mld/kansascity/news/nation/14161947.htm

Seriously, though, this is great news. I hope they frame the message well.