Toyota begins making Camry hybrid in Georgetown, KY

Looking to extend its lead in the U.S. hybrid market and test demand for the technology on a broader scale, Toyota Motor Corp. today will mark the start of production of its Camry hybrid at the company's Georgetown, Ky., plant.

The Toyota Prius, a funky-looking fuel-efficient car that comes only as a hybrid, has become a signature vehicle in the green-car movement.

But the Camry, the best-selling car in the United States at more than 400,000 vehicles a year, could be a better measure of just how far hybrids can spread to the masses.

With the Camry, Toyota is banking on hybrids becoming a requested feature for the typical customer, not just an oddity for someone looking to make a statement.

"It definitely expands the pool of consideration," said Dave Hermance, executive engineer for advanced technology vehicles for Toyota in North America. "The thought with Camry is that it moves the vehicle to the mainstream where it now becomes a power train option."


http://www.kentucky.com/mld/kentucky/15737265.htm

Just kidding

...go figure. Pity it takes a foreign company to realize that.

is this a union operation? No new cars in my future at the moment.:-(